The Toys and Games Industrys Response to Globalazation Essay - 1

The Toys and Games Industrys Response to Globalazation - Essay Example The strategies used by this industry to effect globalization include a comprehensive marketing and online-selling of its products. This aspect enables the company to access many customers from diverse backgrounds of culture, race, beliefs and religion. According to Baker (2011, 82), the industry’s products and services get an international recognition and much revenue. Moreover, the management in the Toys and Games industry has learnt new management strategies through the recent access to large volumes of data. The access to volumes of data is a recent occurrence, which has greatly globalized many aspects of business (Butler, 2008, 41). For instance, the access to bid data has enabled the Toys and Games industry to gather crucial information with regard to global performance trends in various sectors and product lines. Mayer (2013, 46) asserts that new methods of product differentiation and diversification have been learnt after the acquisition of bid sets of data from a globa l platform. The big information has culminated in the restructuring of organizational structure for efficiency and effectiveness in the Toys and Games industry operations. According to Cerra (2012, 34), the big data have led to the realization of new ways of achieving global customer satisfaction, continuous improvement and total quality management within the Toys and Games industry. These principles are critical in the thriving of the industry. In the case of transportation of commodities, there is the use of sensors on trucks in order to streamline the delivery of goods through shipping. This contains the problem of stock-out cost and machine overhaul cost. The massive data have also helped the manufactures in tracking the trend of customer preference and taste (Gill, 2010, 56).