Digital Marketing Strategy Assignment Example | Topics and Well Written Essays - 3000 words

Digital Marketing Strategy - Assignment ExampleGloria Jeans offers the market with the highest quality of Arabica beans of coffee species. The nerve gets its coffee roasted with modern technological equipment in Australia. The organization objective is to capture some of the Malayan coffee market specialty through targeting of thirty outlets thus creating a strong presence in the market lifestyle and retailing of coffee in Malaysia. The company can improve its presence online beca mapping it has commensurate resources helping increase its presence physically and thus further expand itself both online and offline. Currently, Gloria Jeans promotes itself offline and online. Its in-store does not give any link to its presence online thus its digital marketing profile seems to be very low. The organization has online intermediaries in existence such as Google, Malaysian directory and Yahoo that helps it expanding its market packet and selling capacity to the online consumers (Myfranc hise 2009).Google sites in Malaysia have been ranked as the most popular seven one million million visitors in the month of June in the year 2009 in Malaysia. This accounted for approximately y seventy-six percent of the heart and soul local population who get online. Research indicates a slight increment in the population of Malaysia who use the internet from eight thousand six c and eighty to nine thousand four hundred and one (Digital Media across Asia 2010, March 22).Approximately nine institutionalize three million people in Malaysia who are aged fifteen years and above do access internet from workplaces and homes, with each of them spending approximately fourteen hours online. New opportunities to capture the attention of the targeted market are offered by such issue of online users. Therefore, Malaysia bears the potential to increasing its population-accessing internet. In Asia region, Malaysia emerged the strongest country with strong penetration of social networking a nd nearly three point eight hours engagement per visitor. Many